Over 60 years of education and marketing experience
Education clients of Cambridge-based Mitchell-Armstrong have the opportunity to benefit from our unique mix of education and marketing skills and expertise.
To begin with, our management team has over 60 years’ experience in education. Richard Mitchell has been in education for over 30 years, with 15 years of senior leadership experience beginning at a leading Cambridge prep school. For the last 11 years, he has been the Prep Head of Northamptonshire’s leading co-educational day school for children aged 3 to 18.
Claire Armstrong
Richard Mitchell
His partner, Claire Armstrong has worked for over 30 years in marketing and PR, the last ten of which have been dedicated to independent school branding, design and print, marketing strategies and event management.
“I have always counted on Richard’s wise counsel. His calm, thoughtful and insightful approach has been hugely appreciated by colleagues, parents and pupils alike. Claire was a joy to work with. She always came up with exciting ideas for our Pre-Prep and through her energy and expertise ensured that each project was a success.”
To provide the full range of marketing services required by independent and state schools, including pre-prep, preparatory and senior schools, primary, secondary and grammar schools and academies, we are supported by a carefully chosen team of associates with whom we have worked for many years and have built up strong and successful relationships.
Our associate designers, copywriters, printers, photographers, artists, researchers and analysts, enable us to provide you with a one-stop school marketing facility to help you make the most of your resources to attract prospective parents.
Together, we can advise you on marketing, branding, social media, website design, HR, promotional literature, advertising and promotional events. In short, we will help you maximise your marketing spend to achieve the educational outcomes you want.